
Sleep Well and Profit More with Essential Real Estate
Buying and selling a home is a contract venture. The Wisconsin Residential purchase agreements are not win-win documents. Real estate agents and attorneys handle most sales. Regardless of what you expect or wish, opposing sides are working to gain advantages. In the...

Our Solution to The Regressive Impact of Commissions
Real estate commissions place a more significant burden on sellers who have less home equity. Calculating commission as a percentage of the sales price paid out of the home equity compounds the problem. To see the consequences and our solution, look at this typical...

Our Commission Negotiating Strategy Is Spreading
Give home sellers a choice to negotiate commissions after seeing the quality of the offers, and selling costs will decline. Evolve or die. The real estate industry is slow to evolve, so you will encounter some pushback when you build a company that's thinking ahead....

Why Are Homebuyers Backing Out Of Deals?
One report shows that 14.9% of homes that went under contract in June fell through before closing. This failure rate is at its highest point since 2020. Could the trend in buyers backing out before closing be a sign that the seller’s market is ending and buyers are...

The Churning of YOUR Equity
The Churning of Your Equity The farmer owns the cow. In exchange for feed and a field to roam, she gives her excess milk. Milk is churned into dairy products sold for profits that are reinvested, or used to fuel the farm economy. We thank the...

Essential Real Estate. Prepared to Help You Profit in Changing Markets.
Essential Real Estate. Prepared to Help You Profit in Changing Markets. Home equity is the single largest source of wealth for American families. Protecting the health of your equity wealth is vital to your ability to accomplish life goals and navigate economic...

If I Knew Then What I Know Now
Guarding Your Home Equity For Changing Markets by Tom Meyer Home equity is a significant value in your net worth. When home values rise twenty percent, your financial well-being improves because you own your home. There is no easier way to make money than holding an...

Our Clients Choose Greater Profits and Better Representation
The Model T was designed to be profitable for Ford Motor Company. In 1908 cars came off the line good enough for the masses. Choices? You could have a model T in any color as long as you chose the color black. If 95% just bought without making a fuss, why offer...

Know Your Home’s Risk Factors
Like mine, your home owner's policy probably covers damage related to a fire. RiskFactor.com calculates my home's fire risk at 1 in 10. Interestingly, one in ten is my house's same risk factor of being damaged in flood. Do you know if your policy covers damage related...

A Better Way to Save on Commission
Our home-selling clients aren't looking for low commission rates. They're interested in ideas to negotiate wisely and increase their profit and security. Essential Real Estate delivers better ideas to make the market work for our clients. Here's one example. You...