Price is a one-time thing. Cost is a lifetime thing.
The Price Is A One-Time Thing Everyone would like to buy low and sell high. The problem is that we never know if the price is high or low until after the fact. In 1990, a little girl (Let’s call her Kelly, not her real name) was about two years old when I met her...
Five Ways to Help You Buy A House In A Changing Market Without Overpaying
Reports of a slowing market have people feeling hopeful that the market may favor the buyer for the first time in years. It may be premature to say the advantage has swung away from the seller. Even if the number of competing buyers drops by 80%, sellers will still...
Your Home Equity Fills the Green Energy Pipeline
One hundred billion dollars of home equity will be paid to real estate brokers as sales commission by the end of this year. Another fifty billion dollars of equity will pay for title insurance, closing costs, transfer tax fees, attorney fees, deeds, and recording...
Buyer Broker Commission and Time on The Market
Licensed real estate agents are less likely to show homes to their buyer clients where the seller offers lower buyer agent commissions (less than 3.0%). Since 1989, I’ve heard Realtors® claim other Realtors®, but not themselves, would hide listings from clients. The...
Sleep Well and Profit More with Essential Real Estate
Buying and selling a home is a contract venture. The Wisconsin Residential purchase agreements are not win-win documents. Real estate agents and attorneys handle most sales. Regardless of what you expect or wish, opposing sides are working to gain advantages. In the...
Our Solution to The Regressive Impact of Commissions
Real estate commissions place a more significant burden on sellers who have less home equity. Calculating commission as a percentage of the sales price paid out of the home equity compounds the problem. To see the consequences and our solution, look at this typical...
Our Commission Negotiating Strategy Is Spreading
Give home sellers a choice to negotiate commissions after seeing the quality of the offers, and selling costs will decline. Evolve or die. The real estate industry is slow to evolve, so you will encounter some pushback when you build a company that's thinking ahead....
Why Are Homebuyers Backing Out Of Deals?
One report shows that 14.9% of homes that went under contract in June fell through before closing. This failure rate is at its highest point since 2020. Could the trend in buyers backing out before closing be a sign that the seller’s market is ending and buyers are...
The Churning of YOUR Equity
The Churning of Your Equity The farmer owns the cow. In exchange for feed and a field to roam, she gives her excess milk. Milk is churned into dairy products sold for profits that are reinvested, or used to fuel the farm economy. We thank the...
Essential Real Estate. Prepared to Help You Profit in Changing Markets.
Essential Real Estate. Prepared to Help You Profit in Changing Markets. Home equity is the single largest source of wealth for American families. Protecting the health of your equity wealth is vital to your ability to accomplish life goals and navigate economic...