Your Home Equity Fills the Green Energy Pipeline

Your Home Equity Fills the Green Energy Pipeline

One hundred billion dollars of home equity will be paid to real estate brokers as sales commission by the end of this year. Another fifty billion dollars of equity will pay for title insurance, closing costs, transfer tax fees, attorney fees, deeds, and recording...
Buyer Broker Commission and Time on The Market

Buyer Broker Commission and Time on The Market

Licensed real estate agents are less likely to show homes to their buyer clients where the seller offers lower buyer agent commissions (less than 3.0%). Since 1989, I’ve heard Realtors® claim other Realtors®, but not themselves, would hide listings from clients. The...
Sleep Well and Profit More with Essential Real Estate

Sleep Well and Profit More with Essential Real Estate

Buying and selling a home is a contract venture. The Wisconsin Residential purchase agreements are not win-win documents. Real estate agents and attorneys handle most sales. Regardless of what you expect or wish, opposing sides are working to gain advantages. In the...
Our Solution to The Regressive Impact of Commissions

Our Solution to The Regressive Impact of Commissions

Real estate commissions place a more significant burden on sellers who have less home equity. Calculating commission as a percentage of the sales price paid out of the home equity compounds the problem. To see the consequences and our solution, look at this typical...
Our Commission Negotiating Strategy Is Spreading

Our Commission Negotiating Strategy Is Spreading

Give home sellers a choice to negotiate commissions after seeing the quality of the offers, and selling costs will decline. Evolve or die. The real estate industry is slow to evolve, so you will encounter some pushback when you build a company that’s thinking...
The Churning of YOUR Equity

The Churning of YOUR Equity

The Churning of Your Equity                       The farmer owns the cow. In exchange for feed and a field to roam, she gives her excess milk. Milk is churned into dairy products sold for profits that are reinvested, or used to fuel the farm economy. We thank the...