Price is a one-time thing. Cost is a lifetime thing.

Price is a one-time thing. Cost is a lifetime thing.

The Price Is A One-Time Thing Everyone would like to buy low and sell high. The problem is that we never know if the price is high or low until after the fact.  In 1990, a little girl (Let’s call her Kelly, not her real name) was about two years old when I met her...
Buyer Broker Commission and Time on The Market

Buyer Broker Commission and Time on The Market

Licensed real estate agents are less likely to show homes to their buyer clients where the seller offers lower buyer agent commissions (less than 3.0%). Since 1989, I’ve heard Realtors® claim other Realtors®, but not themselves, would hide listings from clients. The...
Our Solution to The Regressive Impact of Commissions

Our Solution to The Regressive Impact of Commissions

Real estate commissions place a more significant burden on sellers who have less home equity. Calculating commission as a percentage of the sales price paid out of the home equity compounds the problem. To see the consequences and our solution, look at this typical...
Why Are Homebuyers Backing Out Of Deals?

Why Are Homebuyers Backing Out Of Deals?

One report shows that 14.9% of homes that went under contract in June fell through before closing. This failure rate is at its highest point since 2020. Could the trend in buyers backing out before closing be a sign that the seller’s market is ending and buyers are...
The Churning of YOUR Equity

The Churning of YOUR Equity

The Churning of Your Equity                       The farmer owns the cow. In exchange for feed and a field to roam, she gives her excess milk. Milk is churned into dairy products sold for profits that are reinvested, or used to fuel the farm economy. We thank the...
A Better Way to Save on Commission

A Better Way to Save on Commission

Our home-selling clients aren’t looking for low commission rates. They’re interested in ideas to negotiate wisely and increase their profit and security.  Essential Real Estate delivers better ideas to make the market work for our clients. Here’s one...