The Churning of YOUR Equity

The Churning of YOUR Equity

The Churning of Your Equity                       The farmer owns the cow. In exchange for feed and a field to roam, she gives her excess milk. Milk is churned into dairy products sold for profits that are reinvested, or used to fuel the farm economy. We thank the...
A Better Way to Save on Commission

A Better Way to Save on Commission

Our home-selling clients aren’t looking for low commission rates. They’re interested in ideas to negotiate wisely and increase their profit and security.  Essential Real Estate delivers better ideas to make the market work for our clients. Here’s one...
Class Action Commission Lawsuit Proceeds Against REALTORS®

Class Action Commission Lawsuit Proceeds Against REALTORS®

Commission relief for home sellers may be coming. You don’t owe legal fees to the other side when you win. Why do you pay the buyer’s broker commission when you sell? A class-action lawsuit may change the way real estate brokers are paid and bring some...
Pricing your home for today’s market

Pricing your home for today’s market

Pricing your home for today’s market requires a modern strategy. Some homeowners are reluctant to approach pricing differently from how they remember when they sold a house years ago. Those who recognize that competition generates ridiculously high prices and...