Essential Real Estate. Prepared to Help You Profit in Changing Markets.
Essential Real Estate. Prepared to Help You Profit in Changing Markets. Home equity is the single largest source of wealth for American families. Protecting the health of your equity wealth is vital to your ability to accomplish life goals and navigate economic...
If I Knew Then What I Know Now
Guarding Your Home Equity For Changing Markets by Tom Meyer Home equity is a significant value in your net worth. When home values rise twenty percent, your financial well-being improves because you own your home. There is no easier way to make money than holding an...
Our Clients Choose Greater Profits and Better Representation
The Model T was designed to be profitable for Ford Motor Company. In 1908 cars came off the line good enough for the masses. Choices? You could have a model T in any color as long as you chose the color black. If 95% just bought without making a fuss, why offer...
Know Your Home’s Risk Factors
Like mine, your home owner's policy probably covers damage related to a fire. RiskFactor.com calculates my home's fire risk at 1 in 10. Interestingly, one in ten is my house's same risk factor of being damaged in flood. Do you know if your policy covers damage related...
A Better Way to Save on Commission
Our home-selling clients aren't looking for low commission rates. They're interested in ideas to negotiate wisely and increase their profit and security. Essential Real Estate delivers better ideas to make the market work for our clients. Here's one example. You...
Earnest Money. The Difference Maker.
There is one answer to the two most often asked questions by home buyers and sellers. The questions are: Will I get the earnest money back? Can I keep the earnest money? The answer: Maybe. This article is not an attempt to explain Wisconsin Earnest Money Law. Google...
Class Action Commission Lawsuit Proceeds Against REALTORS®
Commission relief for home sellers may be coming. You don't owe legal fees to the other side when you win. Why do you pay the buyer's broker commission when you sell? A class-action lawsuit may change the way real estate brokers are paid and bring some commission...
The Most Acceptable Offer
The Most Acceptable Offer By: Tom Meyer Residential real estate negotiations are conversations between a seller and a buyer. In buyer favorable or balanced markets, the discussion goes like this: Buyer: I would like to buy your house. How much money do...
Are you a new buyer? Read this!
Fear of Losing. The Illusion of Multiple Offers. Once unheard of, ten or twelve offers received on one house are expected today. Three or four offers are a disappointment, if not embarrassing. Imagine going to the office on Monday explaining why only four people made...
Housing Bubble Brewing
Is There A Housing Bubble Brewing? The fear of missing out (FOMO) drives people to irrational behavior to win. We saw it in the housing crash of 2007-2009. Cheap money? Get some before it’s gone. 100% mortgage, no money down, cash back at closing? The bank says it’s...