If I Knew Then What I Know Now

If I Knew Then What I Know Now

Guarding Your Home Equity For Changing Markets by Tom Meyer Home equity is a significant value in your net worth. When home values rise twenty percent, your financial well-being improves because you own your home. There is no easier way to make money than holding an...

Know Your Home’s Risk Factors

Know Your Home’s Risk Factors

Like mine, your home owner's policy probably covers damage related to a fire. RiskFactor.com calculates my home's fire risk at 1 in 10. Interestingly, one in ten is my house's same risk factor of being damaged in flood. Do you know if your policy covers damage related...

A Better Way to Save on Commission

A Better Way to Save on Commission

Our home-selling clients aren't looking for low commission rates. They're interested in ideas to negotiate wisely and increase their profit and security.  Essential Real Estate delivers better ideas to make the market work for our clients. Here's one example.  You...

Earnest Money.  The Difference Maker.

Earnest Money. The Difference Maker.

There is one answer to the two most often asked questions by home buyers and sellers. The questions are: Will I get the earnest money back? Can I keep the earnest money? The answer: Maybe.  This article is not an attempt to explain Wisconsin Earnest Money Law. Google...

The Most Acceptable Offer

The Most Acceptable Offer

The Most Acceptable Offer By: Tom Meyer   Residential real estate negotiations are conversations between a seller and a buyer. In buyer favorable or balanced markets, the discussion goes like this:   Buyer: I would like to buy your house. How much money do...

Are you a new buyer?  Read this!

Are you a new buyer? Read this!

Fear of Losing. The Illusion of Multiple Offers. Once unheard of, ten or twelve offers received on one house are expected today. Three or four offers are a disappointment, if not embarrassing. Imagine going to the office on Monday explaining why only four people made...

Housing Bubble Brewing

Housing Bubble Brewing

Is There A Housing Bubble Brewing? The fear of missing out (FOMO) drives people to irrational behavior to win. We saw it in the housing crash of 2007-2009. Cheap money? Get some before it’s gone. 100% mortgage, no money down, cash back at closing? The bank says it’s...